Even those of us who have come to terms with the fact that companies and advertisers track everything we do online aren’t ready to compromise their children’s privacy. In fact, the Children’s Online Privacy Protection Act (COPPA) is a federal law that was put in place specifically to do exactly what it sounds like: protect the privacy of children when they’re online.
But Disney, along with some of its software partners, allegedly violated this law by embedding trackers in some of the entertainment company’s most popular apps that tracked users’ information and allegedly distributed it to other companies and advertisers. As an entertainment company that primarily targets children, many of the users whose information is being tracked and disseminated are children aged 13 and younger.
The lawsuit lists dozens of popular Disney apps, including Cars Lightening League and Maleficent Free Fall, that, once downloaded, allowed the trackers embedded in the apps to collect the information and then extract it from the smart devices so it could be disseminated for commercial purposes – all without the knowledge or consent of the children’s parents, the lawsuit claims.
According to Jeffrey Chester, the executive director of the Center for Digital Democracy, Disney should not be using the software companies listed in the complaint. He says they involve heavy-duty technologies designed to track and monetize information on people, and as such, should not be working with a company that targets young children. Continue reading