Some companies will do anything to get their hands on valuable trade secrets from their competitors. According to Olaplex, a startup based in California, L’Oréal allegedly tried everything from poaching employees to allegedly offering to acquire the company in order to gain access to allegedly sensitive, privileged and secret information. What was at stake was a alleged secret formula designed to protect hair from damage during the dyeing process.
Starting around the middle of 2015, L’Oréal allegedly tried to hire Olaplex employees it thought were responsible for creating the revolutionary product. When that didn’t work, L’Oréal allegedly approached Olaplex about possibly acquiring the company.
As a direct result of talks between the two companies to negotiate the terms under which the French-based company might acquire the U.S.-based company, L’Oréal was allegedly given access to confidential and proprietary information that had not yet been made available to the public, including an unpublished application for a patent on a product designed to allow customers to dye their hair without causing damage. Continue reading