As Earth’s population continues to increase, sometimes it seems like our world is getting smaller as technological advances manage to give the appearance that people thousands of miles away are right in front of you. Shortly after the birth of the Internet, single people started using it to find other single people with similar interests. Numerous sites have been created that match people up based on geography, interests, and various preferences expressed by each member.
One such popular dating site, called It’s Just Lunch International Inc., encourages single people to meet other single people in their area for lunch, but users of the site sued the company for allegedly ignoring their dating preferences when matching people up with other singles.
The lawsuit was filed by nine plaintiffs in 2007 who combined their claims and sought to represent a total of more than 250 singles. They alleged the dating service overcharged its customers for matchmaking services that claimed to be personalized, while simultaneously ignoring preferences clearly stated by the user, including age and criminal background. Instead, the lawsuit alleged the matches made by the dating site were motivated by monthly quota requirements, even when those requirements allegedly disregarded aspects of a partner plaintiffs had clearly requested. Continue reading ›