A recent class action lawsuit filed against Facebook may end up having far-reaching implications for large companies that do business all over the country. The lawsuit has to do with the facial recognition technology the social media company utilizes to allow users to “tag” themselves and each other in photos that get posted on the site.
The named plaintiffs of the class action lawsuit sued Facebook in Illinois for allegedly violating the Illinois Biometric Information Privacy Act (BIPA). The law requires companies using facial-recognition software to inform their customers of the facial-geometry data that is being collected, how long the information is stored for, and how it gets used.
The law also requires companies to get a written release from consumers to authorize the company to collect the data. Negligent violations of BIPA come with statutory damages of $1,000 and $5,000 for violations that are considered to be intentional and reckless. Continue reading