Articles Tagged with Best Naperville and Aurora copyright attorneys near Schaumburg and Chicago

It is common for public figures to put their name on various products, even when they’re seemingly unrelated to that person’s career. Just seeing a celebrity’s name, face, or logo on a product is frequently enough to tempt people into making a purchase, but that alone is not always enough.

When celebrities put their name on a product, it’s usually in their best interest to help promote that product. Seeing a celebrity’s face or name on a product is one thing, but hearing that celebrity talk about that product is another. In return for using their name and likeness and/or their promotional efforts, celebrities with their own product lines usually receive a cut of the profits from that product.

Jay Z, whose real name is Shawn Carter, partnered up with Parlux Fragrances in 2013, to create Gold Jay Z, a signature fragrance line. The product was projected to do $50 million in sales, and in return for his participation in the deal, Jay Z received $2 million in royalties and 300,000 shares in Perfumanisa, the parent company of Parlux Fragrances. Continue reading ›

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