Would you buy makeup that had been opened and used by someone else?
According to a recent class action consumer lawsuit, that’s allegedly what Ulta Beauty, a multi-million-dollar cosmetics company, has been doing. When people return cosmetics to the company for a refund, for any reason, store employees were allegedly instructed by managers to repackage and re-seal the returned items, then put them back on the shelves to be resold.
The allegations started with a Twitter user who claims to be a former employee of Ulta. According to a series of tweets she posted, the alleged practice of repackaging and re-sealing used products extended to all the company’s products, from makeup to fragrance to haircare tools. After she posted these accusations, other Twitter users, also claiming to have worked for Ulta, jumped to back up her claims, while others rejected them.
While the social media storm was no doubt a PR nightmare for Ulta, the Bolingbrook-based company now has a bigger problem on its hands: a consumer class action lawsuit seeking to represent anyone who has ever purchased products from Ulta. The lawsuit was filed in federal court in Chicago by Kimberley Laura Smith-Brown, who lives in Los Angeles and says she has bought dozens of Ulta products over the past six months, including eyeliner and lip balm.
While the complaint acknowledges that using cosmetics that have been opened and used by someone else is unsanitary, the lawsuit is more concerned with Ulta’s unjust enrichment as a result of this business practice. Aside from allegedly gaining the additional funds from selling the same products twice, the lawsuit also wants to sue Ulta for allegedly deceiving customers about the quality of the cosmetics they were buying. If Ulta’s products really were second hand, then they shouldn’t be charging full price for them, according to the lawsuit. Continue reading