In a putative class action recently filed in a Florida federal district court against fast-food chain Burger King, the tagline for the Impossible Whopper of “100% Whopper, 0% Beef” is misleading. According to the plaintiff, Philip Williams, although Burger King advertises the Impossible Whopper as being a meat-free option, it is contaminated by meat by-product because it gets cooked on the same grill as other meat products.
The lawsuit accuses Burger King of “false and misleading business practices” and benefiting monetarily from claiming to offer customers a vegan option that in reality is not actually vegan. The plaintiff seeks to represent himself and a class of other vegans who ordered the Impossible Whopper from Burger King. The lawsuit seeks to recover damages for all class members who bought the Impossible Whopper, as well as the imposition of an injunction requiring Burger King to “plainly disclose” that it uses the same grill to cook both the Impossible Whopper and meat burgers.
According to the complaint, the Burger King that the plaintiff visited did not have signage at the drive-thru indicating that the plant-based burger would be cooked on the same grill as meat. The Burger King website notes that “a non-broiler method of preparation is available upon request,” for customers ordering the Impossible Whopper. Despite noting this on its website, the plaintiff alleges that no one told him that the Impossible Whopper was cooked on the same grill as the meat burgers and that if he had known this fact, he would not have ordered it. The suit further claims that other vegans would not have purchased the Impossible Whopper either if they had known. The lawsuit cites similar complaints made by several other consumers online about the burger chain’s preparation of the Impossible Whopper. The complaint requests an order requiring Burger King to return all the profits it made from selling the meat-free alternative, including the money that Mr. Williams paid. Continue reading ›