By this point it is well known that companies are taking advantage of any and all personal information they can collect on customers. Every Internet search, social media “like”, and online purchase is closely monitored for the purpose of determining which ads we would be most likely to respond to.
Despite the fact that many companies include information on these practices on their terms of service, people should not be subject to these types of practices without agreeing to them.
For example, Yahoo is currently facing a class action lawsuit from plaintiffs who were not Yahoo Mail subscribers, but sent emails to or received emails from Yahoo Mail subscribers. According to the lawsuit, Yahoo allegedly illegally intercepted these emails and analyzed the content, including keywords and attachments. Far from just scanning for spam and malware, Yahoo Mail allegedly did this to create “targeted advertising” for Yahoo Mail subscribers. Because these users were not subscribers of Yahoo Mail, they allegedly did not agree to be subject to these practices. Continue reading