As consumers have started to recognize the unhealthy effects of consuming corn syrup, more and more food and beverage manufacturers have removed or limited its use in their products. While beer has never been considered a health food, the battle over corn syrup appears to have made its way to the world of beer, starting with Anheuser-Busch’s Superbowl commercial showing an order of corn syrup being delivered by mistake to the castle of the fictional medieval king of Bud Light. The king then leads a quest to remedy the mistake by personally taking the corn syrup to the fictional king of MillerCoors.
MillerCoors, a brewer based out of Chicago, responded, first with its own ad campaign, then with a lawsuit alleging false advertising.
The legal battle between the two beer giants recently took another turn when Anheuser-Busch sued MillerCoors for allegedly stealing trade secrets. According to the lawsuit, an employee of an Anheuser-Busch brewery allegedly shared recipes with an employee of MillerCoors.
That employee is no longer working for Anheuser-Busch, although if the allegations are true, they might be able to get a job with MillerCoors. Continue reading ›