Articles Tagged with pixel tracking lawsuit

A new wave of class action lawsuits is sweeping into the Northern District of Illinois. The defendants are not telecom companies. They are healthcare practices, retailers, fintech companies, telehealth platforms, employers running candidate portals, and any business with a website that uses analytics or advertising tools.

The legal theory is the same in almost every case. The plaintiff alleges that a tracking pixel, often the Meta pixel, the TikTok pixel, or the Google tag, captured information the user typed into the defendant’s website and quietly transmitted that information to a third party advertising platform. The plaintiff then alleges that this transmission violated the federal Electronic Communications Privacy Act, also known as the Wiretap Act, 18 U.S.C. section 2511.

The financial pressure of these cases is enormous. The Wiretap Act allows statutory damages of the greater of $100 per day or $10,000 per plaintiff, plus attorney fees. Multiplied across a putative class of website visitors, the demand letter is designed to force a settlement. That math is the plaintiffs’ bar’s business model.

There is a powerful defense to most of these cases. It is called the party exception, and Illinois federal courts are increasingly willing to enforce it.

The party exception is not buried in a regulatory annex. It is in the statute itself. 18 U.S.C. section 2511(2)(d) provides that the prohibition on intercepting electronic communications does not apply where one of the parties to the communication has consented, or where the defendant is itself a party to the communication. When a customer or patient fills out a form on your website, the customer’s communication is being directed at you. You are not eavesdropping on someone else. You are the recipient.

That sounds obvious. It is also dispositive in most pixel cases when the defense is properly pleaded.

The Northern District of Illinois has issued a series of decisions applying this exact logic. In Kurowski v. Rush System for Health, the court held that Rush, not Facebook or Google or a downstream ad platform, was the intended recipient of the patient communications submitted through Rush’s website and patient portal. Sloan v. Anker Innovations Ltd. went further, holding that even where a defendant later uploads information to a third party server, the defendant remains a party to the original communication, not a non party interceptor. The Zak v. Bose Corp. line of cases rejected the plaintiffs’ bar’s relabeling tactic of recasting the website operator as a redirector of someone else’s data flow. And in Doe v. Genesis Health System, the court explained the principle in plain language. The communications could not have occurred without the plaintiff communicating with the defendant as the intended recipient and party.

What this means in practice is that when a plaintiff sues your business for embedding analytics on your own website that collected information the plaintiff voluntarily submitted to your business, you have a real defense at the motion to dismiss stage. The defense does not require discovery. It does not require expert testimony. It requires careful pleading and an early motion that frames the issue correctly. Continue reading ›

If you operate a healthcare practice, a telehealth platform, a behavioral health clinic, a fertility center, an addiction treatment facility, a dental or optometry chain, or any consumer facing business that handles sensitive information online, you have probably heard about the new generation of class action lawsuits over tracking pixels.

The lawsuits target businesses that embed third party tools like the Meta pixel, the TikTok pixel, or Google Analytics on their websites. The complaints allege that the tools captured information about a user’s interactions and transmitted that information to advertising platforms without consent.

In most of these cases, the defendant has a strong defense built into the federal Wiretap Act itself. When a user submits information to your website, you are a party to the communication, and 18 U.S.C. section 2511(2)(d) excludes parties from liability under the statute.

Plaintiffs know about that defense, so they have a workaround. They invoke the same subsection’s other clause, the so called crime tort exception. It provides that the party exception does not apply if the communication was intercepted for the purpose of committing any criminal or tortious act. Plaintiffs typically plead a HIPAA violation, an invasion of privacy claim, or both, as the predicate.

The question is whether this workaround survives.

That question is now actively splitting the federal courts in Illinois. The split is real, current, and important enough that one judge has already certified it for interlocutory appeal.

In the defense friendly camp, Doe v. Genesis Health System, decided by the United States District Court for the Central District of Illinois in 2025, held the answer is no. The court read the statute carefully and concluded that the defendant must have intercepted the communication for the purpose of committing a crime or a tort. Marketing and advertising purposes, the court held, do not satisfy that standard, because lawful commercial activity, even when it ultimately runs afoul of HIPAA’s regulatory scheme, is not the same as acting in order to commit a crime or tort. The Seventh Circuit articulated a similar principle years earlier in Thomas v. Pearl and again in Desnick v. American Broadcasting Cos. The recorder must intend to break the law or commit a tort. That intent is the heart of the carve out.

Doe 1 v. Chestnut Health Systems, Inc., decided in 2025, took the same path and dismissed a complaint that recited criminal or tortious purpose in conclusory terms. The court held that a conclusory recital will not do.

In the plaintiff friendly camp, Stein v. Edward-Elmhurst Health, decided in 2025, went the other way. The court held that a HIPAA violating disclosure can satisfy the carve out even when the defendant’s overall purpose was lawful commercial advertising. The same court later denied reconsideration but explicitly certified the question for interlocutory appeal, finding substantial ground for difference of opinion. That certification is itself a tell. When a federal trial court is comfortable enough with the strength of the opposing view to permit an immediate appeal, the law is genuinely unsettled.

What does this mean for Illinois businesses? Three things. Continue reading ›