Sports teams often make more money from the merchandise and apparel they sell, stamped with the team name and logo, than they do tickets to games. As a result, it makes sense that they have a vested interest in protecting the right to put their name and logo on clothing and merchandise, but a patent on the name of a state seems to many people to be a step too far.
The University of Kentucky, home to the basketball team, the Wildcats, is claiming that it purchased the patent for putting “Kentucky” on any clothing back in 1997. So when Colin Fultz filed for a trademark of his business’s name, “Kentucky Mist Moonshine,” he received a cease and desist letter from the University of Kentucky. The University says it does not object to the name of the whiskey, only to the word “Kentucky” being put on promotional hats, T-shirts, etc.
Fultz’s business is a distillery that makes and sells fruit-infused whiskey and he has had to fight for his business since it was still just a concept. His hometown of Whitesburg was a dry town up until 2007, so when Fultz started taking the first steps to getting his business up and running a few years ago, the City Council needed some convincing that the town was ready, not just for alcohol, but for a distillery. Fultz thought the biggest hurdle was over when the City Council just barely voted to let him have his distillery, but that was just the beginning.
The athletic official for the University of Kentucky, Mr. Schlafer, said they intended for the letter to open up negotiations between Fultz and the University. He insists the local college, which makes about $123 million every year from the athletic department, has a right to protect the Wildcat brand. Continue reading ›
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