Bands work hard to build and maintain a certain image, which is why they have to react quickly when someone tries to infringe on that image.
According to a recent trademark lawsuit, a Mexican hotel, located in Baja, California, was allegedly trying infringe on the image of the famous rock band, the Eagles, by changing the hotel’s name to Hotel California. The hotel was also allegedly playing the band’s music in and around the hotel, and selling T-shirts and other merchandise with “Hotel California” emblazoned across them as part of the hotel’s marketing campaign for their new name.
The hotel’s original title was actually “Hotel California” when it was founded back in 1950. Over the years, it acquired new owners and new names, but when John and Debbie Stewart bought the hotel in 2001, they decided to restore its original name.
The hotel is now owned by a company called Hotel California Baja LLC, which applied for a trademark for the name of the hotel, and that’s when the Eagles filed their lawsuit against the hotel company in the U.S. District Court of Los Angeles. Continue reading