Chicago Business Litigation Lawyer Blog
The complaint reads like an indictment of your marketing department. A national class. Allegations that a label, a website disclosure, or a price representation deceived consumers. A nationwide class period stretching back five years. A demand for restitution, actual damages, punitive damages, and a permanent injunction against your business practices. The Illinois Consumer Fraud and Deceptive Business Practices Act, 815 ILCS 505, is one of the broadest consumer-protection statutes in the country, and the plaintiffs’ bar treats it that way. The complaint is written to make a settlement feel inevitable long before discovery starts.
The complaint is doing what it is supposed to do. The Illinois Supreme Court and the Seventh Circuit have built five distinct doctrinal walls that most ICFA class actions never finish climbing. An Illinois defendant who learns those walls early often resolves the case at the pleading stage or wins at class certification, not after eighteen months of merits discovery. The settlement number a plaintiff demands on day one is usually the number that fits the case the plaintiff hopes to have. It is not the case Illinois law gives them.
The first wall is the extraterritorial limit, set by the Illinois Supreme Court in Avery v. State Farm Mutual Automobile Insurance Co. The Act does not reach a transaction that occurred outside Illinois. The Court held that there is no bright-line formula, but the inquiry asks whether the circumstances relating to the disputed transaction occurred primarily and substantially within Illinois. In Avery itself, a Louisiana plaintiff whose accident, repair, estimate, and dealings with the insurer all happened in Louisiana had no cause of action under the Illinois statute. The implication for class actions is enormous. A putative nationwide class that includes residents of forty-nine other states, whose purchases occurred everywhere except Illinois, runs straight into Avery. Many of these claims should not survive a motion to dismiss as to the out-of-state plaintiffs, and they almost never survive a contested class certification.
The second wall is choice of law in nationwide classes, illustrated by the Seventh Circuit’s decision in In re Bridgestone/Firestone, Inc. Tires Products Liability Litigation. Judge Easterbrook, writing for the panel, reversed certification of two nationwide classes because the claims would have to be adjudicated under the law of so many different jurisdictions that a single nationwide class was not manageable. The Seventh Circuit explained that the choice-of-law rules of the forum state ordinarily point to the consumer-protection law of each plaintiff’s home jurisdiction, not to a single state’s statute applied across the country. The implication for an Illinois ICFA class action that tries to reach beyond Illinois purchasers is direct. Where the trial court would have to apply Illinois law to some plaintiffs, California law to others, New York law to others, and so on, the predominance and manageability findings that Rule 23 demands collapse. Bridgestone is the case that prevents a single Illinois plaintiff from acting as a national consumer-protection regulator through one complaint. Continue reading ›