Gift cards can be a big money maker for some businesses. They rely on some the gift cards going unused until they expire, in which case the company gets to keep the money spent on the gift card without having to cough up the product or service it was meant to pay for. Sometimes these gift cards go unused as a result of customers receiving them for things they don’t want, they forget about them, or they are simply too busy to use them before the expiration date, but sometimes the company influences the outcome to significantly decrease the likelihood that gift cards will be used before they expire.
According to a recent class action lawsuit against SoulCycle, the fitness chain allegedly issued class passes that expired in an unreasonably short amount of time. The consumer class action lawsuit was filed in August 2015 by the lead plaintiff, Rachel C., who alleges she was unable to use her single-class pass before it expired. Continue reading